Ingredients Hub

Every potion starts with an ingredient chosen for it's wonders. Meet the magic behind the formulas...

The Spell Book

Deep in the Mad Mim apothecary, every formula begins the same way, with ingredients chosen not just for what they do, but for the magic they carry.

Wild Nettle

Wild Nettle

Purifies and balances — nature's own clarifying spell.

Oily / Acne Prone
Sweet Plum Oil

Sweet Plum Oil

Softens and soothes dry skin with silky botanical magic.

Dry / Sensitive
Rosehip Oil

Rosehip Oil

Fades and brightens — the rose's most powerful secret.

Dry / Mature / All
Roman Chamomile

Roman Chamomile

Calms angry skin like a whispered lullaby.

Sensitive / Dry
Frankincense

Frankincense

Ancient skin-restoring resin that defies time itself.

Mature / Dry / Normal
Homegrown Rose Petals

Homegrown Rose Petals

Hydrates and lifts with the gentlest floral enchantment.

Normal / Combination / Sensitive
French Green Clay

French Green Clay

Draws out impurities like a magnet from deep within.

Normal / Combination / Oily
Activated Charcoal

Activated Charcoal

Banishes blemishes and purifies pores with dark magic.

Oily / Acne Prone
Calendula Oil

Calendula Oil

Golden healer that soothes, repairs, and protects skin.

Sensitive / All
Blue Poppy Seeds

Blue Poppy Seeds

Gently resurfaces skin for a fresh-faced radiant finish.

All
Homegrown Eyebright

Homegrown Eyebright

A wonder that brightens and depuffs tired eyes.

All
Black Cumin Seed Oil

Black Cumin Seed Oil

Balances oil and clears congestion with ancient potency.

Oily / Combination / Acne Prone
Shea Butter

Shea Butter

Rich, melting nourishment that wraps skin in velvet warmth.

Dry / Sensitive / All
Mango Butter

Mango Butter

Lightweight yet deeply moisturising — a tropical skin treat.

All / Normal / Oily
Unrefined Cocoa Butter

Unrefined Cocoa Butter

Deeply nourishing with a natural chocolatey warmth.

Dry / Mature
Marshmallow Root

Marshmallow Root

Softens and soothes even the most sensitive skin magically.

Sensitive / Dry / All
Sea Buckthorn Oil

Sea Buckthorn Oil

Vibrant orange oil packed with vitamins for radiant skin.

Dry / Mature / Dull
Frangipani Monoi De Tahiti

Frangipani Monoi De Tahiti

Legendary floral oil that transforms skin into silk.

Dry / Normal / All
Homegrown Chamomile

Homegrown Chamomile

Gentle, calming, and deeply kind to delicate skin.

Sensitive / Dry / All
Arrowroot Powder

Arrowroot Powder

Nature's velvet finish for ultra-fast, non-greasy absorption.

All / Oily
Lemonbalm

Lemonbalm

Anti-viral herb that keeps lips soft and cold-sore-free.

All
Unrefined Cocoa Butter

Unrefined Cocoa Butter

Deep chocolatey nourishment for plump, kissable lips.

Dry / All
Castor Oil

Castor Oil

Conditioning and plumping — the original lip magic oil.

Dry / All
Cinnamon Powder

Cinnamon Powder

Gently exfoliates and tingles lips back to life.

All
Pure Pineapple Root

Pure Pineapple Root

Tropical enzyme that softens and brightens lips naturally.

All / Dull

Bundles & Gifts

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